Seraphine's first store opened 10 years ago on Kensington Church Street and soon became the brand of reference for high quality fashion for pregnant women seeking a stylish wardrobe. The growing success of our beautiful boutique lead to the opening of an online store 3 years later, and the internet platform enabled us to gain worldwide recognition for our unique maternity collections.

Today the site serves over 20 countries and Seraphine is also distributed in the prestigious department stores of Peter Jones and John Lewis, as well as Galeries Lafayette in Paris. Our second London store opened 5 years ago on Hampstead High Street, and a new store opened its doors on the French Cote d'Azur in the famous city of Cannes.

Cecile Reinaud, the founder and head designer of Seraphine has drawn from her Parisian heritage to create the chic hand writing of our collections. Having lived half of her life in London, she has been championing the spirit of British entrepreneurship and creativity throughout the brand, leading a team of over 40 people working from our London creative studio to design and distribute the collections.

We are proud to have dressed some of the most glamorous bumps of Hollywood and to have received many industry awards for our team’s hard work over the years, including the best specialist etailer award from Drapers record in 2011.

We launched our Seraphine LUXE line in spring 2012 to offer pregnant women a lot more options in special occasion wear. Seraphine also now offers bespoke design services for exclusive international clientele, created at our central London design studio.