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Our Story

Our Story

Our Founder

Cecile Reinaud set up Seraphine in 2002 with a vision to revolutionise the maternity wear industry. Born in Paris and living in London since her University days, Cecile set out to create fashionable clothes that you would want wear even if you weren’t pregnant.

cecile-reinaud drawing

Cecile has dressed royals and celebs all over the world, and famously dressed The Duchess of Cambridge on numerous occasions during both her pregnancies. From Anne Hathaway to Gwen Stefani, Jessica Alba and Doutzen Kroes to name but a few, Seraphine dresses all the famous bumps!

Seraphine collections are created in our London design studios and every piece is carefully crafted to adapt to your growing bump. Cecile, herself a mother of two boys, ensures that Seraphine maternity clothes are as practical as they are stylish.


Our Awards

We are proud to have won the Queen’s Award for Enterprise in 2015 in recognition of the success of our international brand as well as Richard Branson’s “Fast Track” award for fast growing private businesses. In 2014 PayPal named us multichannel retailer of the year in recognition of the success of our international web platform, which delivers to over 30 countries worldwide.


Our Stores

The first Seraphine store opened in trendy Notting Hill and soon attracted celebrities and models including Claudia Schiffer, Elle Macpherson, Angelina Jolie and Kate Hudson, who were amongst the first famous mamas to shop at our stores.


Fast forward 10 years and Seraphine now has stores in London, New York, Paris, Dubai and Honk Kong and has become the international leader in trendy maternity wear. Seraphine stores are a one stop shop for all your wardrobe needs and our team of sales assistants are passionate about helping you stay stylish and comfortable during pregnancy. Our online store is here for you if there isn’t a store close by!

Our Celebrity Clientele

celebs feed

Our Charity Work

We are proud to work with Tommy’s the baby charity, and have run several successful campaigns on their behalf, helping them to fund the UK’s first medical research centre, specialising in early miscarriage.

Our beautiful range of baby clothes, The Diana Collection was created in collaboration with the Diana Award – the charity set up in memory of Diana, Princess of Wales. The collection features the iconic Diana pastel tartan, and 12% of each sale goes towards the charity’s anti-bullying campaign.


Today, Seraphine enjoys a well-earned reputation as the go-to brand for trendy mums-to-be seeking beautiful maternity clothes. And with growing global success, we are proud to have won The Queen’s Award for Enterprise, in recognition of our outstanding achievements in international trade. Our site serves over 30 countries, and Seraphine maternity clothes are distributed in stockists all over the world including Peter Jones and John Lewis in the UK, Galeries Lafayette in France and A Pea in the Pod in the US. In spring 2012 we launched our Seraphine Luxe line, providing women with a wider choice of luxurious maternity occasion wear, as well as offering bespoke design services for exclusive international clientele. We continue to expand our reach both at home and overseas; opening new maternity stores in London, Leeds, New York, Paris, Dubai and Hong Kong, bringing our fashionable maternity clothes to a global audience.

We are proud to have dressed some very glamorous bumps along the way, from Hollywood royalty like Jessica Alba and Gwen Stefani, to actual royalty! We are also very proud of the industry prizes we have been awarded over the years including the Queen’s Award for Enterprise 2015, the PAYPAL Award for Best Multi Channel Etailer 2014, and our place on the Sunday Times Fast Track 100 list. I’d like to thank you for joining us on our journey, and for choosing to make Seraphine a part of yours at such a special time.

Cecile Reinaud, Founder and Designer


Seraphine is proud to have won the Queen's Award for Enterprise 2015


Seraphine is proud to work with Tommys

Gwenn Stefani black maternity dress

Maternity Wear For Every Occasion

Thinking about buying maternity clothes online? Seraphine is the number 1 destination for fashionable mums seeking trendy maternity clothes. Designed with comfort and style in mind, Seraphine pregnancy clothes offer the perfect fashion solutions for your new capsule wardrobe.

Revolutionary Maternity Clothes

Back in 2002, Seraphine founder Cecile Reinaud set out on a mission to revolutionise the maternity wear industry, providing trendy maternity clothes that you’d want to wear even if you weren’t pregnant! Whether you’re looking for maternity work clothes, nursing clothes, summer maternity clothes or winter maternity clothes, the Seraphine collection is sure to have what you’re looking for. Shop flattering maternity dresses and maternity tops to transition from day to night in style, and discover the most comfortable maternity jeans to keep you looking your stylish best on the school run or for an impromptu trip to the park. And for those events that demand a little extra sparkle, explore our LUXE Collection for red-carpet ready styles.

Pregnancy Clothes Every Celeb Wants to Wear

Loved by everyone from rock stars to royalty, Seraphine offers designer maternity clothes with an impressive celebrity fan club. Inspired by the latest catwalk trends, our designs are adapted to work with your pregnancy.

Shop maternity clothes online today!