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Our Story

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What we believe in

I set up Seraphine in 2002 with a vision to revolutionise the maternity wear industry. Born in Paris and living in London since my University days, I set out to create fashionable clothes that you would want to wear even if you weren’t pregnant.


Today, Seraphine enjoys a well-earned reputation as the go-to brand for trendy mums-to-be seeking beautiful maternity clothes. And with growing global success, we are proud to have won The Queen’s Award for Enterprise, in recognition of our outstanding achievements in international trade.

Our site serves over 30 countries, and Seraphine maternity clothes are distributed in stockists all over the world including Peter Jones and John Lewis in the UK, Galeries Lafayette in France and A Pea in the Pod in the US. In spring 2012 we launched our Seraphine Luxe line, providing women with a wider choice of luxurious maternity occasion wear, as well as offering bespoke design services for exclusive international clientele.

We continue to expand our reach both at home and overseas; opening new maternity stores in London, Leeds, New York, Paris, Dubai and Hong Kong, bringing our fashionable maternity clothes to a global audience.

We are proud to have dressed some very glamorous celebrity bumps along the way, from Hollywood royalty like Jessica Alba and Gwen Stefani, to actual royalty! We enjoy a fantastic reputation in the press, and are also very proud of the industry prizes we have been awarded over the years including the Queen’s Award for Enterprise 2015, the PAYPAL Award for Best Multi Channel Etailer 2014, and our place on the Sunday Times Fast Track 100 list. I’d like to thank you for joining us on our journey, and for choosing to make Seraphine a part of yours at such a special time.


We are proud to work with Tommy’s the baby charity, and have run several successful campaigns on their behalf, helping them to fund the UK’s first medical research centre, specialising in early miscarriage.

Our beautiful range of baby clothes, The Diana Collection was created in collaboration with the Diana Award – the charity set up in memory of Diana, Princess of Wales. The collection features the iconic Diana pastel tartan, and 12% of each sale goes towards the charity’s anti-bullying campaign.

Cecile Reinaud, Founder and Designer


Seraphine is proud to have won the Queen's Award for Enterprise 2015


Seraphine is proud to work with Tommys

The Story Behind Seraphine Maternity

Ever wondered about the story behind your favourite maternity brand? Browse this page to learn about how we got started, why we do what we do, and a few of our all-time highlights. Now that you know our story, browse our maternity clothes collections and shop online to see what we do best.

Shop trendy maternity wear online today!