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Our Story

Our Story

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A Message from the Designer

As a mother of two boys myself, the challenge of looking stylish with a bump is one that I know very well. I set up Seraphine in 2002 with a vision to shake up the maternity wear industry. I wanted to create fashionable maternity clothes that you would want to wear even if you weren’t pregnant, and that guiding principle remains at the heart of everything we do today.

cecile reinaud styling pregnant woman

We’ve come a long way since those early days, and today Seraphine enjoys a well-earned reputation across the US as the go-to brand for trendy moms-to-be seeking stylish maternity clothes

Seraphine is a Hollywood favorite and I am so proud to have dressed some very glamorous celebrity bumps along the way. Everyone from movie stars like Jessica Alba, Anne Hathaway and Kate Winslet to rock stars like Gwen Stefani and Shakira, and even royalty including Kate Middleton the Duchess of Cambridge have found their pregnancy style at Seraphine! We enjoy a fantastic reputation in the press, and are also very proud of the industry prizes we have been awarded over the years including the Queen’s Award for Enterprise 2015.

Our two flagship maternity stores in New York City are top destinations for stylish mamas-to-be looking for the perfect pre-baby shopping experience. Glamorously appointed, our boutiques carry a hand-selected range of Seraphine styles, covering everything you need for your nine months and beyond. While our dedicated US website ships stunning maternity wear out to expectant moms across the country, bringing Seraphine styles to an ever-increasing audience.

I’d like to thank you for joining us on our journey, and for choosing to make Seraphine a part of yours at such a special time.

cecile reinaud and her kids
stylist cecile reinaud

We are proud to work with leading mother and baby charities, and have run several successful charity campaigns, raising thousands of dollars to help support their vital work.

Our beautiful range of baby clothes, The Diana Collection was created in collaboration with the Diana Award – the charity set up in memory of Diana, Princess of Wales. The collection features the iconic Diana pastel tartan, and 12% of each sale goes towards the charity’s anti-bullying campaign.

Cecile Reinaud, Founder and Designer

Trendy Maternity Clothes

Looking for fashionable maternity clothes to flatter your changing figure? Here at Seraphine, maternity clothing is our passion. We believe that every woman should have the option to look and feel fantastic through pregnancy – this is such a special time in your life, and you’ll want to look back on it with pride, knowing that you made the most of it. Our stylish collections offer everything from smart maternity work clothes to dresses, tops, maternity pants and shorts – we have fashionable options for every occasion. Whether you’re after stylish summer maternity clothes or winter maternity clothes for the colder months, you are sure to find year-round style at Seraphine.

The experts in stylish maternity clothes

Loved by celebrities the world over, our chic maternity clothes offer flexible wardrobe solutions perfect for before, during and after pregnancy. It’s a one stop shop for the stylish expectant mom. Discover the Seraphine collection and buy stylish maternity clothes today.

Cute Maternity Clothes International

Adapting the latest catwalk trends to fit and flatter throughout pregnancy, Seraphine maternity clothes are world renowned for their comfortable fit and stylish French chic.

Shop maternity clothes online today!