Our Story

Quote Slide 8
Quote Slide 1
Quote Slide 2
Quote Slide 3
Quote Slide 4
Quote Slide 5
Quote Slide 6
Quote Slide 7
1/8

CELEBRATING 16 YEARS
DESIGNING THE MOST FASHIONABLE AND INNOVATIVE MATERNITY WEAR

I started Seraphine in 2002 with a vision to revolutionise the maternity wear industry. Being the mum of two boys I wanted comfortable and well-designed clothes that are on trend. Clothes so beautiful you would want to wear even if you weren’t pregnant!

Today, Seraphine has a global reputation as the go-to brand for trendy mums-to-be and a very long list of celebrity and royal fans.

Our flagship stores in London, New York, Paris, Dubai and Hong Kong offer the one stop shop for all your maternity wardrobe.

We are proud to have won the Queen’s Award for Enterprise in the United Kingdom, in recognition of our outstanding achievements in international trade.

We have partnered with the Diana Award – the charity set up in memory of Diana, Princess of Wales to create the Diana Collection. It features the iconic Diana pastel tartan, and 12% of each sale goes towards the charity’s anti-bullying campaign.

Congratulations on your pregnancy and I hope you will enjoy our collection as much as we enjoyed designing it!

With love,
Cecile Reinaud

@cecilereinaud

queen-awards-enterprise

Seraphine is proud to have won the Queen's Award for Enterprise 2015

Count on Séraphine becoming top choice for mums-to-be.

ELLE MAGAZINE

Thank God for Séraphine who offer some seriously comfortable and stylish maternity fashion.

VOGUE

Séraphine: The crown jewel of maternity fashion.

GRAZIA

Séraphine is wonderful! It is a huge relief to actually wear proper stylish maternity clothes!

HARPER'S BAZAAR

Go-to maternity brand, Séraphine.

COSMOPOLITAN

It’s important for women to retain their personal style throughout pregnancy so it’s nice to see a brand doing this so well.

ELLE MAGAZINE

All the stylish mums-to-be love Séraphine.

HELLO! MAGAZINE

The Séraphine jeans are amazing!!! The only ones to stay up so far!!

TATLER

Séraphine has been a revelation for me recently. Well-made, classic and stylish pieces. Highly recommended first stop after the positive pregnancy test!

GLAMOUR ONLINE

When I wanted maternity pieces that merged effortlessly with my wardrobe I always found Séraphine to be a winner.

MARIE CLAIRE

It is lovely to find maternity clothes that are classic yet still fashion forward.

GLAMOUR ONLINE

The Story Behind Seraphine Maternity

Ever wondered about the story behind your favourite maternity brand? Browse this page to learn about how we got started, why we do what we do, and a few of our all-time highlights. Now that you know our story, browse our maternity clothes collections and shop online to see what we do best.

Shop trendy maternity wear online today!