About Us

Redefining maternity wear for a new generation, our collections are intelligently designed and developed in London to help you maintain your sense of self – and style – through pregnancy.

You deserve to feel like your best, most confident self during pregnancy, so we create elevated pieces that feel like an easy, natural extension of your own existing personal style. Because a pregnancy wardrobe should be more than just functional. It should be aspirational, enjoyable to wear, and loved.

“Our designs intelligently adapt to the changing needs of pregnancy. They're full of hidden details and functionality that allow the fit to evolve as the body changes - always working with a woman's body, rather than against it.”

Chief Design and Creative Officer

Working with our own in-house designers, garment construction experts and pattern cutters, we’ve built up a lot of expertise in dressing pregnant bodies and are exacting about form, function and fit – continually innovating and pushing the boundaries of what maternity fashion is, and can be.

We call it...

LIFE CHANGING STYLE