With pregnancy hormones in full flow, your body is going through plenty of changes. You might be feeling exhausted, extra emotional and let’s not forget that morning, noon and night sickness is a problem for lots of women. We’re here to take off some of the pressure by providing everything you’ll need to help you feel comfortable and supported in these early stages of your pregnancy. And if you want to keep any hint of a bump under wraps for a while, we’ve got you covered there too.
“While your body is busy doing the miraculous work of building a tiny human, we’re here to provide all the support and comfort you’ll need in your wardrobe…”
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First Trimester Essentials
Maternity Jeans
The item you’ll get the most wear out of by far is a pair of maternity jeans. Cut to look like your favourite, wear-with-everything jeans, we have styles to suit every taste from tapered to boyfriend. As well as super soft, stretchy belly bands that hug and support, our jeans feature innovative details that ensure they’ll fit you from your first trimester to your third and are perfect for keeping you comfortable and supported in the months after your pregnancy too. You won’t want to give them up
Maternity Bras
Fluctuating cup sizes and tenderness are very common during early pregnancy and now is a great time to invest in a soft maternity bra that won’t irritate or disturb those developing milk ducts. Our flexi wire bras, which flex as your breasts increase or decrease in size are ideal for this early period of pregnancy, providing plenty of support without digging in. For ultimate softness and breathability you might want to opt for one of our natural fibre bamboo bras and for die hard lace lovers, we have the most beautiful co-ord sets all developed to be soft on delicate skin.
Empire Lines
If you want to keep your bump under wraps before you make any announcements - it’s amazing how self-conscious you feel even when you’re hardly showing- there are lots of ways to conceal your tummy through clever dressing. Choose beautifully cut empire line dresses and tops that flow over your bump, give plenty of breathing space for the entire duration of your pregnancy and then work hard as stylish nursing wear, post maternity. As a general rule it’s best to choose your pre-pregnancy size across our collection for the right fit.
Clever Tailoring
Clever tailoring is your go-to when it comes to keeping those early signs of pregnancy under wraps at work. Darted jackets that skim the waist, and draw attention away from a fuller bust are key, while longline shirts and tops with curved hems and elegant, well cut trousers that no one would ever guess were maternity wear, will boost your confidence, help conceal your changing shape and add next level comfort to your wardrobe when you might be feeling bloated and little tender.
Maternity Leggings
It’s hard to beat the snug hug of a well designed pair of maternity leggings. Super soft, with the perfect level of stretch to keep your bump well supported and the guarantee of zero knee sagging no matter how much squatting or bending you do, it’s no wonder our leggings are one of our bestsellers. Versatile, easy to wear and super soft to the touch, these are leggings you’ll want to live in.
Maternity Loungewear
The early stages of pregnancy are tiring, or should we say exhausting. With so much of your energy being directed towards the several hundred cells, rapidly multiplying and dividing inside you, it’s little wonder that you’re flagging. After a long day there is nothing like relaxing in our expertly crafted loungewear that is designed for maximum comfort and will grow with you during your pregnancy.
