Here at Seraphine, we specialise in innovative maternity & nursing
designs that empower you to feel comfortable & confident in your changing body.
Founded in 2002, Seraphine is led by CEO David Williams & Creative &
Brand Director Chelsey Oliver.
The Seraphine collection: designed for mums, by mums
Chelsey is a mother of three with over 15 years’ experience designing
maternity & nursing clothes. She heads up an inhouse team of design experts, many of whom are mothers
themselves. Together they draw on their collective experience & journeys in motherhood, constantly
innovating to create clothes that help with creating confidence while being comfortable with clever features
that adapt & grow with you. Our mission is to create fashionable pieces that last from pregnancy through to
From everyday basics to occasion wear, Seraphine covers all aspects of
a woman’s wardrobe.
All your everyday wardrobe staples, cleverly adapted to fit & flatter
your growing bump – from dresses, knits & tops to the perfect pair of maternity jeans.
Not just for nine months… the majority of our styles include clever
hidden features to allow easy nursing access after your baby arrives, making your maternity wardrobe work
harder & last longer.
Underpin your outfits with the perfect lingerie. Whether it’s
super-soft & seamless or a little more structured & supportive, our collection is suitable for all stages
Essentials & Basics
When it comes to basics, you deserve the best. From easy tanks & tees
in the softest natural fabrics to the perfect pair of leggings or lounge pants, this collection is all about
Smart, office-appropriate clothes designed to flatter a bump & allow
easy access for pumping or feeding, this collection is made with working mamas in mind.
Breathable & flexible, our active styles are expertly designed to move
& grow with you through every stage of pregnancy & offer easy nursing access after baby arrives. Seeing you
through from pregnancy yoga to postnatal workouts.
The 3 in 1 Babywearing Collection
Designed for bump to babywearing, our transforming jackets & coats grow
with you through pregnancy & feature a detachable panel that zips up over a baby carrier.
Our Luxe Collection of elegant outfits for weddings, parties & special
occasions. We have stunning options, perfect whether you are with a bump or nursing a baby.
Men’s Wear for New Dads
Our collection includes skin to skin tops for him, babywearing jackets
We currently ship to 127 countries, via eight ecommerce sites serving the
UK, US, Europe and Australia, alongside digital partnerships with brands such as Zalando. You can also find
us at our 8 flagship stores located across UK, France and USA as well as at our concessions in select Macy’s
stores in USA.